Dreaming of IETea

Food & drink go together like peas in a pod, and a cup of tea is a great way to start a conversation. Just like food, tea is universal in appeal. From all classes of society, tea is a common factor. So both food and tea are like trojan horses into the everyday lives of 21st Century global society. They can be used as an avatar for kindness, evolution, sustainability, environmental and energy issues, the list goes on.

“People who talk about revolution and class struggle without referring explicitly to everyday life, without understanding what is subversive about love and what is positive in the refusal of constraints, such people have a corpse in their mouth.” – Raoul Vaneigem

With that in mind, what if the drinking of a cup of tea, and the conversation it generates, could also act as a literal, direct investment in the creation of free, local, organic food? Ethical behaviour needn’t be difficult or filled with suffering – it could be as easy as drinking a cup of Tod tea. Imagine a world where drinking tea creates free food. Corporate Social Responsibility is one thing, Social Enterprise is another, but what if people began to vote with their receipts… to vote for a new perspective on consumption… to invest not only in a beneficial, healthy experience – an environmentally sound, organic, local or fairtrade product; but one that had an added positive effect from the consumption of it.

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Welcome to the wonderful world of ‘Incredible Entwistle Tea’ – where a cup of tea can do much more than just taste delicious:

+ Boost your health.
+ Create Free Local, Organic, Food & Edible Landscapes.
+ Improve the environment.
+ Raise awareness.
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Photo by Estelle

“Our ability to destroy ourselves is the mirror image of our ability to save ourselves.” – Terence McKenna

Thanks to Mary, Pam, Estelle, Scott, Terry & Yara.

Look out for the teapot sprout.

Follow the journey on twitter @IE_Tea

Interested – Send a Tea-mail: adam@IETea.co.uk