Pam's interview for Storytelling lab 2012
Last update: 12.11.12 First posted: 12.11.12 by Estelle in Incredible spreadiblePam presented Incredible Edible at the London Transmedia Fest 2012: Storytelling Lab Day 26th October 2012
In the 10th edition of Ogilvy & Mather UK Lab Day, we focussed on the emergent trend of transmedia storytelling; bringing together inspirational speakers and exhibitors from across the industry.
This is an interview that Pam gave explaining IET
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